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Prosecco vs. Croatian prošek

Wine Conflict: Italian Prosecco vs. Croatian Prošek

By

Croatian Wineries

26 March 2024
Reading time: 3 minutes

In the world of wine, where every drop has a story, Prosecco and Prošek stand as rivals with intriguing backgrounds. These two names, sounding almost identical, hide deep differences and a diplomatic battle that has shaken the world of wine elegance.

Prosecco, the Italian aperitif sparkling wine, is not just an ordinary drink; it’s a tale of the sunny hills of Veneto, of the soil caressing the grapes, and of artisans who lovingly transform fruits into bubbles of happiness. With its tart fruity notes and refreshing character, Prosecco rises as an unparalleled companion in the world of luxury and relaxation. Its aromas reflect a wide range of fruity nuances, including apples, pears, and citrus, creating an irresistibly rich flavor profile.

On the other hand, Prošek, beloved by Dalmatian winemakers, carries in its notes the scent of the sun and the Adriatic Sea. This sweet liquid stems from carefully selected grape varieties, maturing in wine barrels where time works wonders. Prošek not only provides refreshment; it is a gastronomic experience, a sweet kiss on the palate during special occasions, so special that, according to tradition, Prošek produced in the year of a child’s birth was buried in the ground and kept until their wedding. Ideally served with dried figs, this indigenous dessert wine is the perfect companion in significant life moments.

When it comes to pairing, Prosecco pairs brilliantly with light appetizers, seafood, and salads, creating a refreshing contrast with a variety of flavors. On the other hand, Prošek goes well with dried fruits, cheeses like Parmesan or Gorgonzola, and dark chocolate, accentuating the richness and sweetness of the wine.

Prosecco and Prošek unwittingly became the protagonists of a diplomatic conflict in the spring of 2013, casting a shadow over the world of wine. Unexpected political tensions between Italy and Croatia arose from a regulation that prohibited Croatian producers from manufacturing, promoting, and selling Prošek. This ban stemmed from claims by the Italian Prosecco producers’ consortium, who sought to firmly protect their product. The key issue lay in the similarity of names, with justified concerns that Croatian wine could cause confusion among consumers. Given the existing protection for Prosecco, renaming the Croatian wine was offered as a solution. This decision caused unrest among Croatian winemakers who rightly argued that the similarities were limited to nomenclature and that these two wines were not market competitors.

At the end of last year, Prošek regained its right to existence, and the Italian proposal to ban the use of all product names that even remotely resembled others was rejected. The confirmation of the status of this original Croatian wine brought smiles to the faces of Dalmatian and Istrian winemakers, so we hope that there will be an increase in production in the coming period, which has been declining in recent years. Despite the political challenges, Prosecco and Prošek remain an indelible part of winemaking heritage, each with its own story and character, providing wine lovers with an unforgettable experience that reflects the soul of the regions from which they originate.